What Will Commercial Printing Look Like in 2008? 2011?
PrintForecast Perspective
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The second forecast projects a significant downsizing of the industry with large and mid-size establishments shrinking to become small and mid-size businesses. This is not so unrealistic considering the kinds of printing technologies that have become available that significantly reduce the amount of production staffing, especially important as costs need to be restructured in what will likely continue as a hostile environment for print demand and print pricing that demands significant productivity enhancement. Did we say hostile? A 40% decline in demand would definitely earn that category.
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