What Will Commercial Printing Look Like in 2008? 2011?

Forecasting models come in a variety of flavors. Some are very conservative and minimize historical changes and develop an average forecast. Other models, however, place significant emphasis on the most recent trends. The two models we used for this exercise occasionally result in surprising consistency; there are often two paths to the same destination in forecasting. Other times the models will produce markedly divergent projections. Understanding how they got there is quite revealing.