What Will Commercial Printing Look Like in 2008? 2011?
PrintForecast Perspective
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Among the questions that this exercise can help explore are. . .
How many sales people do we need?
Do we need branch offices?
How aggressively do we pursue new markets?
Do we have to change our product mix?
Is it time to consider a merger with another company?
. . . among many other strategic options.
The first forecast projects a decline in the number of small ($10 million in sales). Because most industry shipments are from large plants, the decline in establishments is somewhat mitigated. Overall shipments, however, are about 30% lower than today.
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