Fabulous Integrated Flipper Mailer: 60-Second Fold of the Week
Fasten your seatbelts — this week's super-cool fold is so exciting, we actually think you're going to want to invent a reason to use it! This integrated flipper mailer from our friends at NEXT/GLS Precision Marketing in Brooklyn Park, Minn., is unique, eye-catching, and incredibly efficient to produce.
Generating almost no waste, this format printed 2-up on an HP Indigo 10000 digital press. The one-piece design folds down and glues into a dynamic flipping format that reveals a cartoon in motion. The response rate is impressive, too. Notice: this is a can't-miss episode!
Project Credits and Specs:
Folding Style: Custom Flipper-Integrated Mailer
Design and Production: NEXT/GLS Precision Marketing, Brooklyn Park, Minn.
Paper: 80-lb. GPA Ultra Digital Gloss Cover
Size: Flat: ~10.75" x 29.5"; Folded 6" x 9"
Finishing: Diecut/Score/Perf, Hand Tape, Fold and Glue
Notes: Printed 2-up 4/4 on an HP Indigo 10000 Digital Press with variable data personalization and flood aqueous coating, mailed in a mylar envelope. Qty: 1,390
Budget Rating: Moderate – High
Trish Witkowski shares her super-cool folding samples and helpful production tips. View the “60-second Super-cool Fold of the Week” archive at www.foldfactory.com.
Trish Witkowski is Chief Folding Fanatic at the online community foldfactory.com. She holds a bachelor of fine arts degree in graphic design and a master of science degree in Graphic Arts Publishing from Rochester Institute of Technology's School of Printing Management and Sciences (now the School of Print Media).
An award-winning designer, Trish held the position of creative director for a Baltimore-based agency for six years, and has taught design and desktop publishing at the college level. She has a specialized expertise in the area of folding and is the creator of the FOLDRite™ system, a 2004 GATF InterTech™ Technology Award winner.
Trish frequently publishes articles for graphic arts industry publications, and has written three books on the topic of folding: A Field Guide to Folding, Folding for the Graphic Arts: A Teacher's Handbook, and FOLD: The Professional's Guide to Folding.