Canon U.S.A. Appoints Senior Director of Marketing, Production Print

Underscoring its sustained leadership and commitment to the production print market, Canon U.S.A., Inc.  announced the appointment of Rolando Martinez as Senior Director of Marketing for Production Print, which includes production inkjet and toner, large format, and labels and packaging product lines.

This strategic addition significantly strengthens Canon’s production print leadership team, bringing on board a recognized industry veteran to accelerate innovation, drive market share and revenue growth, strengthen go-to-market coordination, and drive customer success across commercial and industrial print segments. Given Martinez’s extensive background leading commercial operations and delivering sustained growth across the United States, Canada, and Latin America, his appointment will strengthen Canon’s market presence and regional support structure throughout the Americas.

Throughout Martinez’s career, which includes senior global and regional leadership roles at HP, Kornit Digital, and Eastman Kodak, he has consistently demonstrated his ability to bridge the gap between product innovation, commercial strategy, and field execution. With over 25 years of comprehensive experience spanning B2B sales, marketing, and product strategy in the commercial, label, and packaging industries, he brings a proven track record of revenue acceleration, innovation, and market penetration to the Canon production print leadership team.

“We are excited to welcome Rolando Martinez to Canon U.S.A.’s production print leadership team, and are eager to begin working alongside him,” said Pete Kowalczuk, Executive Vice President, Canon U.S.A., Inc. “With his proven record of success within the industry, we anticipate that Martinez’s expertise will be an asset to Canon as we continue to expand our presence in the production print market throughout the Americas.”

Martinez will play a pivotal role in the market introduction of Canon’s latest portfolio of production inkjet innovations, which includes the groundbreaking varioPRESS iV7 B2+ digital press, the varioPRINT iX1700, the Colorado XL series, and the LabelStream LS2000 presses. These state-of-the-art systems signify a major leap forward in high-volume inkjet printing, offering print providers operational efficiency, diverse application capabilities, and steadfast dependability. As the industry continues to scale digital operations to meet the rising demand for personalized, short-run, and data-driven jobs, Canon is seeing expanding market adoption of these solutions. This authoritative presence in the sector was recently validated by IDC MarketScape, which designated Canon as a Leader in the high-volume inkjet category.¹

The addition of Martinez to the team reflects Canon’s ongoing investment in the leadership, technology, and service infrastructure required to help customers make the transition from analog to digital printing more effectively and successfully navigate the future of production print.

^† Based on patent counts issued by the United States Patent and Trademark Office and compiled by IFI CLAIMS Patent Services.

¹IDC is a business partner of Canon U.S.A., Inc. Its parent company, Canon Inc., has been named a Leader in the IDC MarketScape: Worldwide High-Speed Inkjet 2025 Vendor Assessment (doc #US52990625, December 2025) by International Data Corporation (IDC).

Source: Canon U.S.A.