Today on PIworld Most Viewed Items

Printing Impressions launched a new daily e-newsletter—Today on PIworld—as a way to make it effortless for graphic arts professionals to remain current on the latest industry information, ideas and expert advice by bringing the content right to a subscriber’s e-mail in box. Presented here is a sampling of the most-read news, aggregated content and blog items from recent editions.

Executive Outlook Conference Reveals Top 12 Technologies Most Critical to Printers’ Survival

What technologies are the best bets for printers wanting to succeed in these challenging times? What innovations should printers implement to ensure long-term survival? A dozen technologies that have survival implications for most commercial printers were identified by the MUST SEE ‘EMS Selection Committee…

City of Louisville Adopts ‘Paperless’ Trade Show Solution at Expo Center

The Green Box “paperless” trade show system has the potential to significantly reduce or eliminate the distribution of paper-based marketing materials at trade shows held at the Kentucky Exposition Center (KEC) starting in 2011. When show attendees register on-site, along with their normal show ID badges they will receive a free, high-capacity USB device…

Cops Took Too Long to Bring Thief to Justice, Says (Printing) Business Owner

Jamie Wollens’ once-lucrative Long Island City printing business, Digital Ink, was destroyed by an unscrupulous employee who allegedly made off with $750,000 of the company’s money. But, to make matters worse…

RR Donnelley Introduces First 60˝ Wide Inkjet Press

The High-Speed inkjet digital press is expected to be deployed in the first half of 2011. Along with the company’s other ProteusJet presses, this new unit will run at 1,200 dpi resolution at 800 fpm in one-color mode...

Paper Markups and Customer Supplied Paper
By Jack Miller

Are paper markups the best way to go? A small survey that I conducted revealed that printers are confused about what to charge when customers supply paper—71 percent agreed with the statement: “Paper markups are critical to our profitability.” But 50 percent agreed that, “When customers supply paper, we don’t lose much because we still include a cost for handling the paper.”...

A Tale of Two Printers’ Pricing
By Tom Marin

Pricing strategies can have a dynamic impact on profits, so they should be considered as carefully as all other branding and marketing strategies. After all, over time a 10 percent reduction in profits can significantly impact what brand marketing your company can and cannot afford...