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City of Louisville Adopts ‘Paperless’ Trade Show Solution at Expo Center

October 12, 2010
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LOUISVILLE, KY—Oct. 12, 2010—Louisville Mayor Jerry Abramson visited the International BoatBuilders Exposition & Conference (IBEX) here recently to see a demonstration of a new “paperless” trade show system that has the potential to significantly reduce or eliminate the distribution of paper-based marketing materials at trade shows held at the Kentucky Exposition Center (KEC) starting in 2011.

This new system—the Green Box solution from Tustin, CA-based Viridistor LLC—offers the city and the expo center the first viable way to dramatically reduce the volume of trash generated at trade shows and conferences. The system will be used at future IBEX shows held in Louisville, as well as other events at the KEC, to provide all-electronic distribution of corporate marketing materials in exhibitor booths as well as for handout of presentation materials at conference educational sessions.

Here’s how the system works. When show attendees register on-site, along with their normal show ID badges they will receive a free high capacity USB device. As they tour the show and discover products and services for which they want more information, the USB drive is simply inserted into a port on the Green Box distribution devices in exhibitor booths to instantly download that exhibitor’s materials.

Attendee USB-devices are tailored to each specific show and will feature an electronic show guide and floor maps so that attendees can search exhibitor offerings by company name, by product category and by booth location. Using the Viridistor software applications that are included on each USB, people can better plan what they want to see and with whom they want to meet. They can review and share all of their collected literature more easily following the show simply by inserting it in their Mac or PC computer. Finally, when they’re done with that content, they can erase the USB and have a high capacity memory stick for personal use.

“The Viridistor system holds great promise for eliminating tremendous amounts of trash right here in our own backyard,” said Mayor Abramson. “It’s calculated that if every attendee at the IBEX Show had gathered just 15 pounds of literature each – which is probably far less than most people took away – that would have amounted to more than 40 tons of paper, or the equivalent of almost 1,000 trees that could have been saved.”

“That’s a powerful statement about greenhouse gas reduction and efforts by both the IBEX Show and the City of Louisville to reduce the municipal carbon footprint,” noted Terry Mullin, Viridistor President & CEO.
 
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COMMENTS

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Most Recent Comments:
Roger Raymond - Posted on October 13, 2010
My only observation is that by the time a city full of administrators tries to implement a greener, more hi tech way of doing things, they most certainly will get it 100% wrong. You can tell that they have never been to a trade show, especially a graphics and print trade show.
GEOF - Posted on October 12, 2010
THESE PEOPLE DO NOT KNOW WHAT THEY ARE TALKING ABOUT. FOR EVERY TREE THAT IS CUT DOWN TO MAKE PAPER, 3-5 TREES ARE PLANTED IN THEIR PLACE. PAPER IS RECYCLEABLE, OF COURSE, BUT IS THIS USB STICK? I THINK NOT. GEOF COLTON SALES MANAGER MAC PAPERS, MIAMI FL.
Robert Johannes - Posted on October 12, 2010
And yet another totally wrong assumption about trash and the paper industry. And I am glad that the City can guarantee that the wireless system will be up and available 24/7 during the show. And it's such a great method of cost shifting and trash shifting to each of the visitors home waste systems, as everyone now goes home and prints all this stuff out on their office print systems. And when are we going to quit spewing out this "save the trees crap?" It doesn't save trees to stop printing. There will be less trees as paper mill pulp suppliers grow less on the farms that produce them. You don't become vegetarian as a protest against meat production and end up with more cows do you? Why is it you think that it works that way with trees? Did anyone calculate the tons of plastics, heavy metals and other poisons that these "green boxes" have in them? People, you have to think and not fall for this eco-gibberish BS.
Mark Weinfurter - Posted on October 12, 2010
Lets see. 40 tons of paper = 80,000 lbs. Divided by 1,000 trees = 80lbs per tree? These are pretty small trees. He really needs to get his numbers straight. And this is for a boating convention? Talk about a waste - environment wise. Print grow more trees than any other industry.
Click here to view archived comments...
Archived Comments:
Roger Raymond - Posted on October 13, 2010
My only observation is that by the time a city full of administrators tries to implement a greener, more hi tech way of doing things, they most certainly will get it 100% wrong. You can tell that they have never been to a trade show, especially a graphics and print trade show.
GEOF - Posted on October 12, 2010
THESE PEOPLE DO NOT KNOW WHAT THEY ARE TALKING ABOUT. FOR EVERY TREE THAT IS CUT DOWN TO MAKE PAPER, 3-5 TREES ARE PLANTED IN THEIR PLACE. PAPER IS RECYCLEABLE, OF COURSE, BUT IS THIS USB STICK? I THINK NOT. GEOF COLTON SALES MANAGER MAC PAPERS, MIAMI FL.
Robert Johannes - Posted on October 12, 2010
And yet another totally wrong assumption about trash and the paper industry. And I am glad that the City can guarantee that the wireless system will be up and available 24/7 during the show. And it's such a great method of cost shifting and trash shifting to each of the visitors home waste systems, as everyone now goes home and prints all this stuff out on their office print systems. And when are we going to quit spewing out this "save the trees crap?" It doesn't save trees to stop printing. There will be less trees as paper mill pulp suppliers grow less on the farms that produce them. You don't become vegetarian as a protest against meat production and end up with more cows do you? Why is it you think that it works that way with trees? Did anyone calculate the tons of plastics, heavy metals and other poisons that these "green boxes" have in them? People, you have to think and not fall for this eco-gibberish BS.
Mark Weinfurter - Posted on October 12, 2010
Lets see. 40 tons of paper = 80,000 lbs. Divided by 1,000 trees = 80lbs per tree? These are pretty small trees. He really needs to get his numbers straight. And this is for a boating convention? Talk about a waste - environment wise. Print grow more trees than any other industry.