Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization

"But what happened is that clients wouldn't value it very much. We fell into that trap early on, too," he admits. "We would install some of these sites for free or at a discount in the hope that the print would show up. Then corporate wouldn't have any skin in the game and wouldn't use it. Now, we charge for those services."