Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization
"Many users share log-in IDs, so we probably have 500 users getting in there," says Heidi Lindahl, formerly marketing associate for Toro (now FII manager with the Datacard Group), speaking in a Webinar sponsored by PTI Technologies. "Our preferred printer has seen an uptick in orders from us of about 10 percent year-over-year."
4) Be willing to get creative...and personal. Some corporations have used unusual methods to spur internal education about their in-plant service offerings. When Staci Hill, manager of building services for Fort Worth, TX-based Freese and Nichols, wants to draw internal users for training or education, including for its in-house WebCRD solution, she often uses popcorn as bait.
"The smell of popcorn filters up through the ventilation system in the building," Hill says, referring to the fresh corn she pops in a machine she purchased specifically for that purpose. "You draw in a lot of people that way."
Because of the value Hill sees for internal productivity, Freese and Nichols—a multi-location engineering firm—is willing to put in the 1:1 work necessary to give users personalized user attention. Internal print orders used to come through e-mail. Now that the portal has been installed, every time the in-plant receives an e-mail order, a print shop employee walks the user through the process of logging in and submitting the order online.
Is it a lot of work? "Yes, but getting engineers to change the way they do things is like turning a ship—a slow process," Hill explains. "If we expected everyone to order this way out of the gate, we would get a lot of pushback, so we are bringing them on board slowly."
Currently, Freese and Nichols has more than 350 online portal users, which is more than half of its potential user base.