Web-to-Print Portals: 12 Steps for Getting End User Buy-In, Boosting Utilization
"But what happened is that clients wouldn't value it very much. We fell into that trap early on, too," he admits. "We would install some of these sites for free or at a discount in the hope that the print would show up. Then corporate wouldn't have any skin in the game and wouldn't use it. Now, we charge for those services."
Not all setup needs to be fee-based, however. Holland Litho Printing Service, in Zeeland, MI, uses EFI's Digital StoreFront and FusionPro to create very simple portals primarily for ordering business cards, letterhead and envelopes. Because these storefronts take a matter of hours, rather than months, to create (which is not unusual for more complex, comprehensive portals), it does not charge for setting them up.
"We do charge, on occasion, for bigger projects," says Brian Baarman, vice president of finance and administration for Holland Litho. "In one case, the client had hundreds of products [for which Holland Litho had to build templates], so there was a charge for that."
2) If the link to the portal will be on the client's intranet, place the link in a place where employees regularly go to conduct business. "If you make the link hard to find or access, they won't use it," says Jennifer Matt, president of Web2Print Experts, a technology-independent software consulting firm that regularly consults with printers on the selection, installation and rollout of Web-to-print systems. "Put it on the most visited page on the client's intranet, or on a page where they regularly go to access other services."
If the portal is not hosted by the customer, users may be given a separate link. In Holland Litho's case, the site is hosted by the print shop, but mirrors the look and feel of the client's corporate site.