This Job Is on the Bag
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“The combination of our offer, along with the excellent production and graphics provided by Early Express, contributed greatly to this success,” he notes. Rheaume believes that including the previous order information was likely the key to getting such a high response rate with this project.
In light of the success it enjoyed in this effort to mine previous customers, Paxar Americas has been exploring other prospects for future direct mailing campaigns, according to Rheaume. Variable data will be an integral part of its tactical marketing plans going forward.
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