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[Variable Data Elements]
The address side of the card included details of each customer’s last purchase, complete with product ID. This data was set up by a question personalized with the recipient’s name, such as “Jill, is it time to reorder?”
Variable content was also directly used to help sell the product by incorporating company names into the images of the shopping bags shown on the front side. The same personalized question (i.e., “Jill, is it time to reorder?”) was repeated as a graphic element, along with the company name, on the image side of the card.
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- Companies:
- Hewlett-Packard
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