This Job Is on the Bag
In light of the success it enjoyed in this effort to mine previous customers, Paxar Americas has been exploring other prospects for future direct mailing campaigns, according to Rheaume. Variable data will be an integral part of its tactical marketing plans going forward.
This case study was derived from PODi’s annual Best Practices in Digital Print research, the largest collection ever assembled of successful digital printing projects. PODi is an industry initiative with hundreds of member companies including executive board members EFI, HP, IBM, Kodak, Pitney Bowes, Quark and Xerox. Membership in PODi is open to most organizations involved in digital printing. For more information on joining PODi or submitting your own case study, visit www.mypodi.org/pi1.