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The cards presented each customer with as many as six different line items for possible reordering, all of which were products previously ordered by that recipient. Paxar’s product line includes more than 6,000 items used in the day-to-day operation of a retail business. To close the deal, the card also contained a call to action that directed buyers to place an order via a Website, call to a toll-free number or by filling out the reorder feature of the card and faxing it back to Paxar.
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- Hewlett-Packard
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