The Total Package with Kirk Visola
In this Podcasts from the Printerverse episode I speak to Kirk Visola, creative director and founder of MIND THE FONT, a design agency in the San Francisco Bay Area.
In this episode we talk about staying on top of packaging trends as a designer, the importance of being fresh and innovative while also conforming to the constraints of the package and the shelf, and where you’re most likely to find Kirk getting inspiration in the grocery store. We also discuss how consulting printers (and choosing the right ones) before creating a packaging project makes all the difference.
Kirk also shares why he only recently included his photo on his LinkedIn page, explaining why he didn’t want his race to be the focus for potential connections and clients instead of his work. Now, he’s unapologetically showing the world who he is, and showing future creative agency owners that it can be done.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the #1 print group on LinkedIn, Girl #1 at Girls Who Print, host of #PrintChat, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and is on the Advisory Board for the Advertising Production Club of NYC.
As the Intergalactic Ambassador to The Printerverse, Deborah provides ‘printspiration’ and resources to print and marketing professionals through Print Media Centr. She has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.
Twitter: @PrintMediaCentr
