The Simple Life? Not for Printers! --Waldman
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Remember Typography
When the craft was complex, it meant the simple life for us as that very complexity protected our turf. The simplifying of our craft creates complexity for us in keeping a revenue stream going. Print is still viable and still very important. But to continue to do what you did before, even when the economy comes back—and it will—quite simply means you may be out of business. Think of the typographers.
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