The Simple Life? Not for Printers! --Waldman
Ask yourself questions. Am I investigating solutions for making my workflow fast, efficient, automated and utilizing the Internet for document submission? Can I use that as a start and go further with more products and services for my customer? Am I analyzing my customer's needs, not just immediate, but future? Can I lead my client into better ideas and methods that produce revenues for me? Am I looking past the familiar to new ideas and solutions when I look at the traditional companies that supply me? Am I going outside and looking at non-traditional sources?
Most of all, am I constructing a plan to face the competition of electronic media and the simplification of our craft? OK, you have heard this before, but it seems that only 3 percent of respondents to Vince's survey are really thinking about it.
That scares me; even though I am no longer a printer, this industry is still part of the fabric of my life and I want to see my fellow printers succeed and prosper. So please start thinking about building a plan and, next year, make the challenge of electronic media number one on Vince's list.
Perhaps things are too complicated to toast the simple life, but Robert had another toast—to the good life. Hopefully the future will see most of my fellow printers lifting their glasses—to the good life—lots of worries, very complex, but I made it work.
About the Author
Harry Waldman is a consultant and has been in the printing industry for 30 years. As a former company owner, he was well-known for implementing cutting-edge technologies. Waldman is also an author. His book, Computer Color Graphics, published by GATF Press, enables readers to learn today's graphic software quickly by teaching the essential concepts. He can be reached by e-mail at firstname.lastname@example.org.