The Future Is With the Ladies, Anne and Carly --Waldman
This was my first real experience with the distribute-and-print concept. It made quite an impression on me as I realized that the amount of printing this could eliminate was staggering. Plus, I knew that ink-jet and laser printers were going to get faster and better. And "oh boy" have they, and "oh my" will they.
Let's flash forward to Graphics of the Americas 2002. I was in a booth at the show with Adobe. Adobe was introducing InDesign 2.0 which, by the way, is the most significant new software introduction in our industry. (At some point I will write a column as to why it is so good.) I shared the booth with Adobe because I represented The CADD Institute of Miami, owned by my good friend, or amigo, Ernesto Infante, where I do Adobe Certified training.
It is one of my many ventures because I love to train people and I especially like spending more time in South Florida. I live in both
Villanova, PA, and Boca Raton, FL, and being of sound mind "Boca" is better. Obviously, we needed handout materials for the exhibition. I have a Xerox Phaser 7700 in my
Villanova home office. When I referred to the transfer of power earlier, this is what I was talking about. I had the ability to print my color handouts and posters instantly, and the quality was excellent.
This was true power as I did it right by my desk—desktop digital printing, if you will. For color posters up to 12x18˝ and a few thousand two-sided 81⁄2x11˝ color handouts, it was like having the power of that Komori press right in my home.
As we move into the future, ask yourself if you were a manufacturer why would you want to print and distribute countless numbers of brochures that get discarded or lost when you could send out current, well-organized PDFs? And as a dealer, why would you want to have mountains of out-of-date brochures cluttering up you showroom, when you can easily find what you want on your computer and then print it on your HP 2600?