The Future Is With the Ladies, Anne and Carly --Waldman
And, if you're a car dealer or real estate agent who needs short-run color printing of 500 to 1,000 pieces, the Xerox Phaser 7700 can deliver right on your small office network. Plus, with programs like PrintShop Mail, you can customize or address automatically in one pass. Even large companies could use the 7700 for custom runs instantly.
OK, you counter, finishing is still a problem. Even though there are desktop folders, I simply went to my local Office Depot and they folded 1,000 brochures for me for $10. As desktop or desk-side digital printing catches on, there will be further innovations in desktop finishing equipment.
Anne and Carly, I said the future was in your hands, but it may not be in the way you think it is.
Carly, you bought a fine company with a good product when you bought Indigo. But your ink-jet printers are the answer for distribute-and-print scenarios that require only several copies.
Anne, I am not questioning Xerox's leadership role in digital printing. But take a trip to Wilsonville, OR, sample some of the region's fabulous Pinot Noirs, and then listen to the fine people that have produced and are working on what I think is the most innovative, exciting new product to come along in years—the Phaser 7700. I can't wait to see where it goes from here as it gets faster and better.
About the Author
Harry Waldman is a consultant and has been in the printing industry for 30 years. As a former company owner, he was well-known for implementing cutting-edge technologies. He has been on many advisory boards and received several honors for his industry contributions. Waldman is also an author. His book, Computer Color Graphics, published by GATF Press, enables readers to learn today's graphic software quickly by teaching the essential concepts. He can be reached by e-mail at email@example.com.