StrongMail Marketing Survey Reveals Positive Spending Outlook for 2011
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Survey Highlights
• 93 percent of businesses plan to increase or maintain marketing spend in 2011.
• 41 percent of business cite lack of resources/staff as primary e-mail marketing challenge in 2011; 41 percent data integration; 36 percent e-mail deliverability.
• 52 percent of businesses cite increasing subscriber engagement as top 2011 e-mail marketing initiative; 49 percent improving segmentation/targeting; 43 percent integrating e-mail and social media.
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