StrongMail Marketing Survey Reveals Positive Spending Outlook for 2011
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E-mail and Social Media Lead the Pack; Direct Mail and Tradeshows Face Cuts
E-mail marketing (65 percent) and social media (57 percent) will be the top areas of investment in 2011, followed by Search (41 percent). Direct Mail (36 percent) and Tradeshows/Events (33 percent) are the top targets for decreased spend; however, this is a marked improvement over last year’s survey, which found marketers reducing spend in these areas by 42 percent and 44 percent respectively. [Editor’s note: Given the services StrongMail provides, there is potential for electronic media bias in the survey sample.]
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