StrongMail Marketing Survey Reveals Positive Spending Outlook for 2011
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“As marketers head into 2011, they are focused on increasing subscriber engagement through increased relevancy and automating lifecycle communications,” said Ryan Deutsch, vice president of strategic services at StrongMail. “While it’s clear that marketers are struggling with insufficient resources, this is a challenge that can be easily overcome with the right marketing partner. Our own experience helping clients improve their marketing programs corroborates this finding, as we're seeing a steady increase in demand for our strategic services.”
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