StrongMail Marketing Survey Reveals Positive Spending Outlook for 2011
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Engagement and Segmentation Are Top Priorities; Facebook is King
The most important e-mail marketing initiatives for 2011 are increasing subscriber engagement (52 percent), improving segmentation and targeting (49 percent), and integrating social media and e-mail marketing (43 percent). On the latter point, a full 71 percent have already integrated e-mail and social, or plan to 2011.
0 Comments
View Comments
Related Content
Comments