St. Joseph Communications Acquires Marketing, Variable Printing Firm Bassett Direct
TORONTO — October 20, 2016 — St. Joseph Communications has finalized an agreement to acquire Bassett Direct, one of Canada’s most experienced providers of direct marketing services and variable printing programs.
“We are thrilled to welcome Bassett Direct’s strong industry reputation, talent, knowledge and 22 years of experience to the St. Joseph organization,” says John Gagliano, president of St. Joseph’s Print Group. “Targeted, personalized direct marketing stands out as a powerful component in today’s marketing mix for brands to leave lasting, tactile reminders with their customers. We look forward to deepening our direct mail offerings with our customers and likewise, are excited to help Bassett Direct’s customers tap into St. Joseph’s interconnected solutions across all mediums.”
One of Canada’s most experienced direct marketers and a recipient of the Canadian Marketing Association’s (CMA) Lifetime Achievement Award, Rich Bassett founded Bassett Direct in 1994. With a focus on high-impact and personalized direct marketing campaigns, Bassett Direct produces oversized and multi-panel brochures, self-mailers, pop-ups and custom formats. Clients include many of Canada’s leading financial institutions, advertising agencies, not-for-profit organizations and loyalty companies.
“We are extremely excited about joining the St. Joseph Communications family,” notes Rich Bassett, president of Bassett Direct. “There is a strong fit between the two organizations and I am confident that our customers and employees will benefit greatly from an innovative printer that is also part of an integrated communications company.”
About St. Joseph Communications
St. Joseph’s Print Group brings expertise and decades of experience to North America’s largest publishers, retailers, cataloguers and financial corporations. With a Toronto Print Campus — the largest of its kind in Canada — and a network of cross-country print centers, St. Joseph combines sophisticated digital print technologies with traditional print processes to enable its customers to more effectively reach their target audiences. Its output includes over 200 million catalogues and magazines, and one billion flyers per year.
Source: St. Joseph Communications.