Social Media for Business Growth

In this episode of Print Buying #UKvUSA, Matthew Parker and I talk about cultivating a social media community, a topic close to both our hearts, having spent many years between us building our social media audience. However, true to our tendency to disagree on some things, we have approached our goals a little differently, and hold some conflicting views.

It’s hard to believe how many businesses in the print industry are still not using social media. This podcast touches on some of the basics when it comes to getting started, some of the dos and don’ts of community building, and covers some tools, tips and resources that listeners are sure to find helpful.

We recorded this pre-corona, but with print businesses needing to get creative and differentiate more than ever, it’s an episode that couldn’t be more timely. Could you be doing more to engage with your audience on your social channels to lay the groundwork for sales? I’m willing to bet the answer is yes.

Listen Long and Prosper!