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Virtual Sales Force
The second initiative is called the Direct Marketing Alliance, founded by Alin Jacobs of DME in Daytona Beach, FL. The Direct Marketing Alliance is separate and independent from DME, although DME, of course, is a founding member, along with Corporate Press. According to Jacobs, this group will act as a virtual sales force for printers wishing to add integrated marketing services to the mix.
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- Companies:
- Eastman Kodak
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