Meanwhile, the tools are getting easier to use. Kodak demonstrated Integrated Campaign Manager, which will be available in early 2009, and will be shown at both Drupa and Graph Expo. While a live demo was not available, from the screen shots, it looked to be a sophisticated, easy-to-use solution.
A data mining expert was involved in its development, and the solution makes it easy to segment and subsegment data, automatically identifying those records that meet a defined set of criteria and are likely to be interested in a given type of offer. Equally important, it culls out those who are less likely to be interested. It will also integrate with various enterprise systems on both the enterprise and production sides for a more unified approach to campaigns.
- Companies:
- Eastman Kodak