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In addition to the great success story that the KGUA shared about its integrated marketing campaign, I also came away from the event with a couple of new ideas about how to make this transition easier.
It often makes sense to seek a partner to help you ease into this market, leveraging his/her expertise to get started. Sometimes these partnerships are long-lasting; sometimes they are simply a way to get started until the appropriate business volumes and internal expertise are in hand. But how do you find the partners? At the KGUA, two initiatives were highlighted that could make this process easier.
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- Companies:
- Eastman Kodak
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