Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Personalized Touch
There is a message here: Integrated marketing campaigns work! But they can be intimidating. An integrated marketing campaign, as I have discussed before in past columns, consists of a direct marketing campaign, generally highly personalized, that uses not only the mail, but also integrates the Web and e-mail, as well as other communications media. Increasingly, especially outside of North America, this includes SMS messaging to handheld devices such as cell phones and PDAs.
0 Comments
View Comments
- Companies:
- Eastman Kodak
Related Content
Comments