Sell. Rest. Sell. Plan.
Let’s take a quick look at your calendar, shall we?
If you are watching/reading this sales tip on the day it was released, Monday, November 5, 2018, you are at the beginning of a two-week sprint. That is, there are two full weeks between now and the week that includes Thanksgiving.
How will you spend these next 10 prime selling days? That is my first question for you to ponder. Needless to say, as your sales coach and trainer, my job is to encourage you to hit the gas and keep the pedal to the metal. Maximize your sales deficiency and activity. Follow-up with old customers and get the new one started. Then …
The three days that precede Thanksgiving provide a good opportunity for you to regroup, catch up on the things you didn’t do while you were focused on selling these last two weeks, get organized and enjoy the brief opportunity you have to rest. What’s coming next is …
Four weeks of hard selling. There are four weeks between Thanksgiving and Christmas, four full weeks - 20 selling days - that represent your final sales push for 2018. If you believe this time to be quiet, you will prove yourself to be right. If, however, you see this as an opportunity to contact some new accounts because you correctly believe that your competition will be on its heels making that same assumption, you will prove yourself to be right here, too. It’s your choice.
Christmas is on a Tuesday this year. Undoubtedly, that will be a quiet week. Enjoy! But also use this time to plan your approach for the coming new year. Learn more about your CRM. Identify a few Big Fish. Set some goals.
Overall, the next eight weeks look like this:
Sell, rest, sell, plan.
Let’s get to it, campers.
Check out Bill’s new website, cleverly named BillFarquharson.com for more information on his training programs, books, and additional free content. Bill can be reached at 781-934-7036 or email@example.com
Bill Farquharson is a sales trainer for the graphic arts. Email him at Bill@AspireFor.com or call (781) 934-7036. Bill’s two books, The 25 Best Print Sales Tips Ever and Who’s Making Money at Digital/Inkjet Printing…and How? as well as information on his new subscription-based website, The Sales Vault are available at BillFarquharson.com.