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If they do, don't strike back. Instead tell them something like, "You are teaching me something useful about my company and myself. Help me by telling me how to serve you better." You will disarm them and they will run out of steam. Remember that you have too much self-esteem to strike back.
And, that is the point of this column. Successful print salespeople have self-confidence. Self-confidence, however, is not loud, boisterous, bragging one-upmanship; it's a quiet, secure behavior that is focused out to other people.
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