ReMix Campaign Boosts Magazine and Catalog Recycling in New York City
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“Creating awareness is always the first step in getting people to take action,” said Time Senior Vice President for Production Guy Gleysteen. “As a New York City-based company, we knew that our environmentally conscious home town would respond to the ReMix message in a big way once they learned that magazines and catalogs can be recycled, but the nearly one-third increase in magazine and catalog recycling was even better than we expected.”
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