ReMix Campaign Boosts Magazine and Catalog Recycling in New York City
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Beginning in February 2008, ReMix advertising appeared across the city in full-page public service advertisements in consumer magazines including TIME, Country Living, Cosmopolitan and Sports Illustrated. Ads also appeared on outdoor boards, city buses and sanitation trucks, in subway cars and stations, in movie theaters, on cable television and many other media outlets. The total value of paid and in-kind media advertising donations for the ReMix campaign exceeded $7 million.
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