ReMix Campaign Boosts Magazine and Catalog Recycling in New York City
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The New York City ReMix campaign kicked off with a news conference hosted by Mayor Michael Bloomberg in the lobby of the Empire State Building in January 2008. Joining the founding partners in the New York City campaign were the Hearst Corporation and its Hearst Magazines unit, represented at the news conference by Hearst Magazines President Cathie Black; Pratt Industries, represented by Pratt Chairman and Chief Executive Officer Anthony Pratt; and Time Warner Cable, CENY, OROE and the New York City Department of Sanitation.
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