Quad/Graphics Virtual Reality Viewers Bring Time Inc.'s Branded Experience to Life
SUSSEX, Wis. — October 17, 2016 — Quad/Graphics, a leading global provider of print and marketing services, announced that it provided Virtual Reality (VR) Viewers for use at the VR Society’s "VR On The Lot" event, that was held Oct. 13 and Oct. 14, 2016, at Paramount Studios in Los Angeles.
Quad’s VR Viewers were available to event attendees so they could experience the full impact of the newly introduced LIFE VR app, which brings to life, off the page, the content of 25 brands including TIME, People, Sports Illustrated and InStyle. The VR Viewers are custom-designed to reflect Time Inc.’s branding.
“Quad was thrilled to partner with Time Inc. to bring the full power of its new app to life for its event attendees,” says Eric Steinbach, president of Publishing Solutions for Quad/Graphics. “Our VR Viewers not only enhance the use of virtual reality apps, but also help brands engage consumers one-on-one with unique and cost-effective branding and targeted delivery options.”
Quad’s VR Viewers eliminate the barrier to access for consumers to engage virtual reality apps by providing a device to help consumers fully enjoy the app experience without having to purchase their own personal virtual reality viewing gear. Quad’s VR Viewers create a console to hold that makes the virtual reality app experience more engaging and convenient for users, and are more cost-effective than competitors’ virtual reality tools. Additionally, the VR Viewers can be enhanced with a custom graphic design to create a branded experience. To make the VR Viewers readily available right where a consumer will use the app, the Viewers can be delivered in-home via direct mail, catalog and magazine, as well as distributed in-store.
To experience LIFE VR content click here: Time.com/lifevr
At the forefront of innovation for 45 years, Quad/Graphics (NYSE: QUAD) is a leading print and marketing services provider focused on helping brand owners market their products, services and content more efficiently and effectively across media channels. With a consultative approach, worldwide capabilities, leading-edge technology and single-source simplicity, Quad/Graphics has the resources and knowledge to help a wide variety of clients in distinct vertical industries, including but not limited to retail, publishing, healthcare, insurance and financial services.
The Company helps its clients perform better in today’s rapidly changing world through the integration of print products with complementary services to improve efficiencies, reduce costs, create engagement, lift response and increase revenue. Quad/Graphics provides a diverse range of print and related products, services and solutions from multiple locations throughout North America, South America and Europe, and strategic partnerships in Asia and other parts of the world.