RR Donnelley Launches Digicom, an eCommerce Solution for Retail Catalogs, Circulars and Flyers
CHICAGO - January 30, 2019 - R.R. Donnelley & Sons Company (RRD), a global provider of multichannel solutions for marketing and business communications, announced the launch of Digicom, a new solution that transforms catalogs, circulars and flyers into interactive, shoppable experiences across web, mobile, and email channels. The tool makes it easier for customers to view and purchase advertised products by providing direct access and embedded options for increased interactivity. Digicom is backed by a comprehensive digital analytics suite to provide deep insights into engagement patterns and inform marketing decisions.
“We view each interaction that our clients have with their customers as a unique opportunity to provide an enhanced experience that drives deeper engagement,” said Todd Hatley, senior VP, RRD Content and Creative Services. “Digicom not only increases customer engagement by providing enriched, digitally native features, but it also offers meaningful analytics to drive a better understanding of customer behavior, leading to actionable opportunities that increase engagement over time.”
Digicom can help users increase customer inquiries and online revenue through:
- Superior Functionality: Direct links to product pages and multiple options to engage with additional content – all embedded in a device-agnostic, mobile platform
- Real-Time Feedback: Digital insights include live access to Google Analytics data, post-campaign reporting, mouse-mapping and geographic engagement maps
- Extended Reach: Social media retargeting options through Facebook and Google Ads
The preceding press release was provided by a company unaffiliated with Printing Impressions. The views expressed within do not directly reflect the thoughts or opinions of Printing Impressions.