Quad/Graphics Produced WIRED Edition with NFC-Powered Ad
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Chris Pryor, executive director of Quad/Graphics Media Solutions, says applications of the new technology will ramp up quickly as more NFC-enabled smartphones come onto the market and as advertisers discover how to leverage the unique characteristics of NFC.
“We now have the ability to help publishers and their advertisers create interactive and highly personalized campaigns that simply require a reader or recipient to place their smartphone on or near the ad to activate,” Pryor says. “Other applications will involve having the reader take a NFC-enabled advertisement or promotion into a store or dealership, where NFC readers and point-of-sale terminals can activate personalized discounts and other offers.”
0 Comments
View Comments
- Companies:
- Quad/Graphics
Related Content
Comments