WIRED Delivers First-Ever NFC-Enabled Print Advertisement
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NEW YORK—March 21, 2012—WIRED announced that the first-ever magazine advertisement utilizing Near Field Communication (NFC) technology will appear in its April issue. Readers who own NFC-enabled Android smartphones can launch a mobile website allowing them to test-drive the new Lexus Enform with Safety Connect, Lexus’ in-car navigation and information service by simply placing their phone near the ad.
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