Quad/Graphics Produced WIRED Edition with NFC-Powered Ad
SUSSEX, WI—April 11, 2012—Quad/Graphics Inc. collaborated with WIRED to produce America’s first mass-produced Near Field Communication (NFC) magazine ad. WIRED’s April issue features an ad with an NFC tag that launches a mobile site when tapped by an NFC-enabled Android smartphone.
“This is a landmark development in the continued redefinition of print and the ways print can be married to innovative technologies to drive greater reader engagement and response,” says Joel Quadracci, chairman, president and CEO of Quad/Graphics. “It is appropriate that we have partnered with WIRED and its Condé Nast support team to bring this innovation to market. WIRED is all about the future and how ideas and innovation are changing our world, and we see NFC changing how magazines and their advertisers will interact with readers.”
- Companies:
- Quad/Graphics