One on One with Ken Garner, CEO and President of MFSA
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As mailing and fulfillment pros continue to move through the economic recovery, how are their business models for success changing?
Again, many mail service providers are still trying to escape the trap of commoditization by reexamining the relevance of their value propositions and are considering multiple options to expand their menu of product and service offerings. Most of our fulfillment-focused members are in a better competitive position to consider only incremental changes and improvements to their value propositions.
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