One on One with Ken Garner, CEO and President of MFSA
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There are two primary realities that I believe will impact the futures of mail service providers and commercial printers. First, the consolidation that has characterized the mailing and printing industries over the past several years will continue as long as the relationship between supply and demand remains unbalanced. The overabundance of supply has led to an environment characterized by hypercompetition and commoditization. This dynamic is forcing many companies to re-engineer their value propositions with many expanding their menu of products and services to become more of a “marketing services provider.”
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