One on One with Ken Garner, CEO and President of MFSA
With commercial printers seeking to diversify their customer offerings by adding mailing and fulfillment services, in addition to investigating the Mailing & Fulfillment Center at GRAPH EXPO, what advice would you offer them?
I would advise them to invest in a MFSA membership! But seriously, they need to do their homework. From my personal experience as a printer, I tell those who are considering adding mailing capabilities that they need to understand mailing is likely to represent the most complex part of their service offerings tomanage. Mailing is highly dynamic and ever changing with a continuous stream of rule and regulation changes rolling out of Postal headquarters. The rules that govern mail entry are complex and require constant oversight.