Project Peacock Podcast: Catherine Lahlouh, Lahlouh Inc.
Imagine yourself in a room with an assortment of printing and finishing equipment covered in dust and cobwebs. The end.
I hope you are sufficiently terrified because that could be your fate if the print business you own or work at isn’t sufficiently self-promoting its capabilities and the creativity they enable.
In this Project Peacock Podcast, Catherine Lahlouh, Marketing & Business Development Specialist at Lahlouh, discusses her role as their primary print customer educator and how investing in self-promotion has paid off in customer loyalty, retention, and new business development.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.