Project Peacock Podcast: Catherine Lahlouh, Lahlouh Inc.
In honor of Halloween week, I am going to tell you a scary story.
Imagine yourself in a room with an assortment of printing and finishing equipment covered in dust and cobwebs. The end.
I hope you are sufficiently terrified because that could be your fate if the print business you own or work at isn’t sufficiently self-promoting its capabilities and the creativity they enable.
In this Project Peacock Podcast, Catherine Lahlouh, Marketing & Business Development Specialist at Lahlouh, discusses her role as their primary print customer educator and how investing in self-promotion has paid off in customer loyalty, retention, and new business development.
Listen Long and Prosper!
- Categories:
- Business Management - Marketing/Sales
- People:
- Catherine Lahlouh
Deborah Corn is the Intergalactic Ambassador to the Printerverse at Print Media Centr, delivering printspiration, education, and resources to print and marketing professionals around the world. Through her site, speaking engagements, live and virtual events, Podcasts from The Printerverse, PrintFMradio.com, and ProjectPeacock.TV, she connects the industry to ideas that drive business forward. Deborah is the founder of International Print Day and Executive Director of Girls Who Print, a global nonprofit supporting women throughout their print and graphic arts careers. She also draws on 25+ years as an agency print producer to help companies build stronger customer relationships. Explore the Printerverse at PrintMediaCentr.com
