In his opening remarks, a decidedly upbeat Vyomesh Yoshi, executive vice president, HP Imaging and Printing Group, was the first of several company execs to acknowledge the challenge of today’s economy. Yoshi’s thesis was that the changes occurring today are all about the explosion of content across a variety of communication methods, from social networking on the Internet and communication via handheld devices to traditional print. “We have to get ahead of the curve and drive more printing,” he said.
To that end, HP’s Consumer Group announced partnerships with My-Space.com and MTV that are intended to not only make it easier to print from those Websites, but also provide a richer print experience for users. The company also highlighted its green initiatives across all business segments.
HP Graphics Solutions Business (GSB) leaders focused on the company’s commitment to customer success by offering an aggressively expanded portfolio of products and solutions, as well as a newly expanded business development program for wide-format printing customers.
‘Best Digital Launch Ever’
In his keynote, Michael Hoffmann, senior vice president and general manager, GSB, pointed out that the business unit now offers printing solutions from “postage stamps to building wraps.” He also reported $230 million in sales and 6,046 qualified leads from Drupa 2008. As a result, the company has had one of its more successful digital press launches ever with the HP Indigo 7000, installing more than 100 units worldwide since the show.
GSB executives also discussed the market opportunity that will result from the planned 2009 release of the HP Ink-jet Web Press. This machine represents a new digital printing platform for the company and is based on its Scalable Printing Technology that enables 41/4? ink-jet printheads to be configured in combinations and arrangements to meet specific production needs. Now back running in the R&D lab since Drupa, the press is targeted at direct mail, transactional and transpromotional printing, as well as book and newspaper publishing.