It’s actually a less stressful way for data people to work because it eliminates interactions that can lead to conflict, McPherson said. Typically these are straightforward jobs that may have complex data requirements, but a simple design. “We were able to make that change about three years ago because the software and equipment have gotten better,” he noted.
Attendees were also briefed on the findings of an update to a PIA/GATF Digital Printing Council research study, titled “Digital Printing and Survivability in the U.S. Postal System.” Two of the more striking findings were that the postal location where a mailing was processed turned out to be a bigger variable in the amount of damage done to postcards than the printing press used, and that offset printing didn’t fair significantly better in surviving the mail stream.
Joe Marin, PIA/GATF senior analyst, digital technology, said each site uses the same equipment, so the variability in mail handling comes down to the staff and the quality of their maintenance and calibration of that equipment. He noted that scuffing was worst in two zones of the sample postcard (non-address side) because those areas came into contact with belts on the Delivery Bar Code Sorter machines.
Marin said he also learned that recycled stocks can create problems for processing by the Advanced Facer Canceler System, which checks for postage indicia and applies a postmark, because stamps get into the recycled pulp slurry and cause the entire piece to exhibit the fluorescence it uses to identify the postage. He concluded by noting that planning is underway to test the effects of applying a coating to mailed pieces.
HP Looks to Drive More Digital Printing
SAN DIEGO—In early October, Hewlett-Packard hosted 90-plus international analysts and journalists for a leadership conference at its California operations. Keynote addresses by HP executives were followed by breakout sessions with customers and tours of the Interactive Experience Center and R&D lab at the company’s San Diego campus that’s home to 2,400 employees.