Kevin Horey, manager of color solutions product marketing, PSG, highlighted Xerox’s new mid-production, smaller footprint, Xerox 700 (70 ppm) digital color press. With a list price under $100,000, it’s targeted toward smaller printers and those first getting into digital printing. He also discussed the DocuColor 5000AP (50 ppm), which is geared toward users printing on a lot of oversized, heavyweight and coated stocks.
FreeFlow Express to Print is a new workflow solution especially designed for the light production market, reported Deb Cantabene, vice president of workflow marketing. Fully featured, but at under a $5,000 price point, it incorporates a user-friendly interface, simple job ticketing and automatic PDF conversion. More than 50 templates are also included.
For one-to-one marketing campaigns, XMPie Vice President of Marketing Karin Stroh discussed cross-media campaigns. She cited XMPie’s seamless database connectivity via ADOR technology to all media channels, synchronization of new media via interactive content points, tight integration with Adobe Creative Suite tools for design freedom and a wide choice of output formats.
The event concluded with an update on Xerox’s numerous business development tools, including ProfitAccelerator and fee-based, New Business of Printing business development services offered by Xerox and external consultants. Gina Testa, vice president of channel and business development, PSG, highlighted new offerings, including the ProfitQuick value-based pricing guide with pricing worksheets designed to reinforce best practices, the ProfitQuick Investment Planner for cost-justifying complete print solutions, The Print Council “Why Print” kit, and new application development resources for entering the digital photo book market.
Universal Remote Control for Proofing
MINNEAPOLIS—For printers whose clients demand exact color—on every sheet, on every press, every time—many of the color management systems on the market today may not be good enough. That was the core message presented to a small group of printing industry journalists who were invited to a recent press conference hosted by CGS Publishing Technologies International at its U.S. headquarters here.