DreamColor is said to make the output from HP printing systems look alike, but not “match” because their color gamuts are different, explained Johan Lammens, HP’s senior color scientist. Matching requires printing to the lowest common denominator and sacrificing color gamut in some cases, he said. This technology is designed to improve color accuracy and predictability by “re-rendering” it to take full advantage of the color capability of a given device.
Also worth noting is the new HP mPrinter 1700c thermal ink-jet head introduced for the OEM market. The company says this is its first process color (CMY) ink-jet offering, capable of outputting variable text and graphics at up to 300 fpm with a 600 dpi maximum resolution.
PODi Rolls Out Seminars, New Applications Collection
ROCHESTER, NY—PODi, the Digital Printing Initiative, has launched a series of Solution Selling seminars and released the 2007 edition of its “Best Practices in Digital Print” case studies collection.
Each day-long event features two sessions presented by Kate Dunn of the Digital Innovations Group, which specializes in targeted sales campaigns and collateral.
The morning program—“Selling Digital Printing: Transitioning from Order Taker to Solution Provider”—is targeted to all levels of sales experience. Topics of discussion will include how to reach decision makers, conduct effective meetings with C-level decision makers and close more sales opportunities.
“Hiring, Compensating and Managing a Digital Sales Force,” the afternoon session, is geared to owners, top executives and sales managers. Attendees will learn the characteristics of a successful sales professional, how to find and attract the best sales people, and strategies for transitioning a sales force to solution selling. The agenda also includes an in-depth review of actual sales compensation models.
Seminar sponsors include Hewlett-Packard, Adobe Systems, IKON, Ricoh Americas, Mohawk Fine Papers, Bitstream Inc. (Pageflex) and Printing Impressions magazine.