When in Rome. . .Do as the Printers ROME—There’s been a marked increase in the number of vendor-specific industry events—mini trade shows, open houses and road shows—held in recent years. They provide stages (some even international) for new product introductions and briefings on how these companies see the state of affairs. HP recently brought hundreds of customers, press people and analysts from around the world to Rome during the run of its 2007 Graphic Arts Summit. Highlights included the introduction of two new seven-color HP Indigo press models (5500 and 3500), a near-line UV coater and a large-format printer targeted to print service providers

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