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The average printer uses about 70 percent of its print press capacity with the remaining 30 percent available for other business. When bidding on work to fill production capacity, a printer has the flexibility to bid low without setting client expectations for future pricing. The value added from lower-priced work contributes totally to the bottom line since it does not displace already scheduled jobs. Typically, a printer can improve its bottom line by 10 points or more by filling unused press capacity with jobs that are reduced in price.
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- People:
- William Gindlesperger
- Places:
- Chambersburg, PA
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