Commercial printing has always had strong family ties, but what does that look like in 2025? The latest industry census is digging deep into the family dynamics that make our industry unique. Whether you're a fourth-generation printer or the first in your family to discover this field, your perspective matters.
The census examines key aspects of family involvement:
- How many relatives work in your business?
- Are your children interested in the industry?
- Did your parents work in printing?
- How does your spouse participate in the business?
- What succession plans are you considering?
These questions help us understand not just where we are now, but where commercial printing is headed. Will the next generation carry on these businesses? How are family shops adapting to changing times?
Help map out the future of family-owned printing by taking the census here.

Denise Gustavson is the Editorial Director for the Alliance Media Brands — which includes Printing Impressions, Packaging Impressions, In-plant Impressions, Wide-Format Impressions, Apparelist, NonProfitPRO, and the PRINTING United Journal — PRINTING United Alliance.





