Print Buying #UKvUSA: Should Salespeople Sell Print?
Matthew Parker and I are back with a new episode of Print Buying #UKvUSA, this time asking if salespeople should be selling print. Confused? Don’t be! Parker explains why that question is poignant and we explore the premise from many angles including dos and don’ts for dealing with print customers in the current climate, and customer relations advice that applies to both sides of the pond.
Regular #UKvUSA listeners will be familiar with our trademark disagreements, and this episode is no exception. However, we both strongly agree that empathy is the most important element of the sales process right now. Whether you’re working with new customers or checking in with existing ones, don’t forget that key ingredient.
Listen Long and Prosper!
- Categories:
- Business Management - Marketing/Sales
Deborah Corn is the Intergalactic Ambassador to the Printerverse at Print Media Centr, delivering printspiration, education, and resources to print and marketing professionals around the world. Through her site, speaking engagements, live and virtual events, Podcasts from The Printerverse, PrintFMradio.com, and ProjectPeacock.TV, she connects the industry to ideas that drive business forward. Deborah is the founder of International Print Day and Executive Director of Girls Who Print, a global nonprofit supporting women throughout their print and graphic arts careers. She also draws on 25+ years as an agency print producer to help companies build stronger customer relationships. Explore the Printerverse at PrintMediaCentr.com
