Print Buying #UKvUSA: Should Salespeople Sell Print?
Matthew Parker and I are back with a new episode of Print Buying #UKvUSA, this time asking if salespeople should be selling print. Confused? Don’t be! Parker explains why that question is poignant and we explore the premise from many angles including dos and don’ts for dealing with print customers in the current climate, and customer relations advice that applies to both sides of the pond.
Regular #UKvUSA listeners will be familiar with our trademark disagreements, and this episode is no exception. However, we both strongly agree that empathy is the most important element of the sales process right now. Whether you’re working with new customers or checking in with existing ones, don’t forget that key ingredient.
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.